The huge growth in the tanning industry has necessitated that salons provide unique services to differentiate themselves and provide a competitive advantage. By adding ancillary services to an existing tanning salon, owners are creating multiple streams of income and providing customers with a complete source for all of their bodycare needs. In fact, many salon owners are realizing that diversification is essential to steady profit centers.
Tanning salons have a loyal customer base, who come to their facility to achieve a great-looking tan while relaxing and getting a little "me time." Many salons are offering a number of ancillary services that can help add additional revenue with a minimal investment of money and staff. A far-infrared sauna from Sunlight Saunas™ fits this profile perfectly - providing a wide range of health benefits and adding additional revenue to the bottom line.
In a recent study on the tanning industry, 92% of the respondents said that indoor tanning made them feel rested - the warmth and peace is relaxing. In addition, 91% felt that indoor tanning allowed them to take a break from stress - where cell phones, pagers and other high-tech modern intrusions can't reach them.
Finally, 84% reported that they tan indoors because of the warmth - a factor especially important during the peak winter months.
These are precisely the type of customers who readily value the numerous benefits of regular far-infrared sessions in a Sunlight Sauna™.
